Business Plan for Zeeks Music Shop

Free Essays on Lamb Of God

of John the Baptist as he saw Jesus approaching one day. Why would John refer to Jesus as the Lamb of God? He is not the only one; in the book of Exodus Jesus is referred to as the Lamb twenty-eight times. According to the dictionary a lamb can be: a young sheep, a sweet mild-mannered person, or one who can be duped or cheated especially in financial matters. These are the ways that lamb can be used out of the context of this chapter. Jesus is obviously not a young sheep or someone who can duped or cheated very easily, but he is a sweet mild-mannered person according to the bible. I do not believe that this is the reason that John refers to Jesus as the Lamb of God. I believe that in order to discover the meaning in the context you have to look at the Jewish traditions and beliefs. During Passover the Jews would sacrifice a Lamb and smear its blood across their doors to protect them from the evil spirits that came. Jesus as a lamb can be interpreted as the paschal lamb, whose blood saved the Israel, and also as the lamb that is slaughtered as sin-offerings. Jesus’ crucifixion and death can be thought of as both of the lambs, the paschal and the slaughtered. He was slaughtered to save the salvation of man and forgive their sins. He came to be a sacrifice for the sinners. There is one last interpretation of the lamb in the bible, the apocalyptic lamb that would destroy evil from the world. The apocalyptic lamb is totally different then the paschal lamb and the slaughtered lamb. In the book of Revelations the lamb is referred to as having seven eyes and seven horns. The horn is a symbol of power. The lamb of Revelation is said to lead an army, go to war, and conquer his enemy. This lamb holds the destiny of mankind in his hand; he is â€Å"The Lord of Lord and King of Kings.†(Rev. 17:14) So, which meaning did John in... Free Essays on Lamb Of God Free Essays on Lamb Of God â€Å"Behold, the Lamb of God, who takes away the sin of the world.† (John 1:29) These are the words of John the Baptist as he saw Jesus approaching one day. Why would John refer to Jesus as the Lamb of God? He is not the only one; in the book of Exodus Jesus is referred to as the Lamb twenty-eight times. According to the dictionary a lamb can be: a young sheep, a sweet mild-mannered person, or one who can be duped or cheated especially in financial matters. These are the ways that lamb can be used out of the context of this chapter. Jesus is obviously not a young sheep or someone who can duped or cheated very easily, but he is a sweet mild-mannered person according to the bible. I do not believe that this is the reason that John refers to Jesus as the Lamb of God. I believe that in order to discover the meaning in the context you have to look at the Jewish traditions and beliefs. During Passover the Jews would sacrifice a Lamb and smear its blood across their doors to protect them from the evil spirits that came. Jesus as a lamb can be interpreted as the paschal lamb, whose blood saved the Israel, and also as the lamb that is slaughtered as sin-offerings. Jesus’ crucifixion and death can be thought of as both of the lambs, the paschal and the slaughtered. He was slaughtered to save the salvation of man and forgive their sins. He came to be a sacrifice for the sinners. There is one last interpretation of the lamb in the bible, the apocalyptic lamb that would destroy evil from the world. The apocalyptic lamb is totally different then the paschal lamb and the slaughtered lamb. In the book of Revelations the lamb is referred to as having seven eyes and seven horns. The horn is a symbol of power. The lamb of Revelation is said to lead an army, go to war, and conquer his enemy. This lamb holds the destiny of mankind in his hand; he is â€Å"The Lord of Lord and King of Kings.†(Rev. 17:14) So, which meaning did John in...

Personal Essay Example | Topics and Well Written Essays - 750 words

Personal - Essay Example Grandma would always tell me, "Make something of yourself or somebody will make a fool out of you". I struggled in school, but her relentless passion pushed me to heights I never knew I could climb. Today, as I count the blessings of my teenage years, I am also reminded of my long past parents. I try not to think of them, but my mind does not obey my will. It wanders back into the blackened past of my childhood, and the spilled memories of my loving parents. The memories pull at me like a magnate to steel as I think about the years I spent with my parents while they worked as Christian missionaries in nameless Central American villages. I remember sleeping in the stillness of a rainforest or with the cacophony of an ocean pounding the beach. There I could dream all night in a fairyland far away from here and far away from my home, my young mind lost in the stillness of a Guatemalan night. The silence, occasionally broken by a primate's shrill cry, sounded like loneliness looking for a place to hide. At nine years old, I had an uneasy sense of the jungle and even more so since father had begun to lock the door at night. My imagination worked overtime to solve the riddle of the locked door and thought that monsters may come to snatch me away at any time. This night as my mother tucked me in she accidentally dropped a candle and stumbled in the darkness. I could see her hand quivering as she stooped to re-light the wick. Her anxiety boiled over into my pot leaving me shaken. I called for my father but my mother said simply, "Quiet, he's gone out". Afraid of the answer, I could not choke up the words to ask, "Where Why". The noisy crack from the jungle woke me to a crisp wakefulness. Three more explosions echoed through the room and ricocheted for seconds through my vacant head. I was alarmed, yet had only my fantasy of the events that were taking place right outside my window. The closed door loomed like an unsolved puzzle, beckoning me as I struggled across the room. I cracked the door like a gambler checking his hole card and stared into the inky depths. Suddenly, I heard my mother scream from behind a Banyan tree. Panicked, I squeezed between an old crate and a stack of lumber at the side of the house. I could hear my mother choking and struggling, and though I felt the need to go to her rescue, I was frozen in place. Locked in time. My mother's last gasp of fright was followed by the surreal sounds of life making an unscheduled exit. I looked to see my mother's lifeless body lying next to the tree. My father approached and for a moment I had the unrealistic euphoria that he was the hero coming to save the village. He solemnly knelt over her body as the silence returned, broken only by my father's whimpering and the songs of angels. The orange glow of fire flashed from the jungle and my father repulsed in a series of awkward contortions. His body, thrown back from the gunfire, came to rest inches from my mother's hand as if she was reaching for an escort to guide her to heaven. The next few seconds took hours to pass as I stared in a state of horrified shock. I watched three men dressed in black as they examined my parent's bloodied bodies. Their sneering and mumbling fell like water on a sponge, instantly absorbed by the thick undergrowth. I stayed motionless and could hear their voices go faint, seeping back into the night. I cried, never moving, until the safety of the

To-Be Process Flowchart and Paper Essay Example | Topics and Well Written Essays - 500 words

To-Be Process Flowchart and Paper - Essay Example Mind Tools (1996-2015) talks about the effects of waste in relation to cost. From this site it is affirmed that "Waste costs you and your customer’s money", which is an implication that is nothing is done about it soon enough then the consumers might consider finding a much better place. Anything adding no value to the final product can be termed as waste. Mind Tools (1996-2015) goes ahead to list some of the most common wastes in organizations (businesses) that end up increasing the production costs for no good reason. They include; overproduction, waiting, inefficient transportation of materials, over-processing, and production mistakes/defects, and inefficient use of workers. All is these can bring about unnecessary expenses in the production process and that explains why the to-be process focuses on selling credible ideas to the Boeing Company to help it get rid of waste and minimize production costs in the long run. Let us take for instance transportation in the Boeing Company. The company has to implement the to-be process effectively in order to manage the manner in which it transports its products. This will help the company determine whether its manner of transportation is efficient or not. Inefficient transportation in this case means the company is probable transporting production materials more frequent that the materials are being used perhaps due to fear of exhaustion. This could also lead to another waste problem as damage of the materials due to lack of proper storage and in the end more will have been spent due to poor planning. Therefore, managing wastes is as good as managing costs. This can then be achieved by first identifying the waste, analyzing it to find the root cause, and then solving the root cause. This cycle goes on and it is therefore imperative to acknowledge that the to-be process for the Boeing Company is very appropriate as it contains the as-is process flowchart w hich is

Multijurisdictional tax (Inbound taxation and Outbound taxation Essay

Multijurisdictional tax (Inbound taxation and Outbound taxation assignment) - Essay Example IBM Corporation pays a regular quarterly dividend on the stock. Your previous research concluded that Joe T. is a nonresident alien of the US. 1. Is the income received US source income or foreign source income? What statute did you rely on for your conclusion(s)? Facts Joe T. is a non resident alien of the United States who has invested in 1,000 shares of common stock in IBM Corporation. IBM is registered in Delaware, United States and does most of its business within the United States. The stock owned by Joe T. represents less than 1% of the overall value of IBM Corporation. Interpretation Joe T. is a non resident alien in the United States which means that Joe T.’s income derived from sourced within the United States are liable to taxation. Since IBM Corporation executes most of its business from within the United States, so under Sections 861(a)(2) and 862(a)(2), the dividends released by such businesses are considered as income being derived from within the United States. ... , since dividends from purchased stock do not fall under any exception based category under Section 871(1), so income derived from such sources is liable to tax. 2. If the income is US source income, is it taxable income to the individual (i.e., is there an exemption or exclusion available)? What statute did you rely on for each of your conclusions? Facts Joe T. is a non resident alien of the United States who has invested in 1,000 shares of common stock in IBM Corporation. IBM is registered in Delaware, United States and does most of its business within the United States. The stock owned by Joe T. represents less than 1% of the overall value of IBM Corporation. Interpretation Most forms of income derived from sources within the United States are liable to taxation even if a non resident alien owns benefits from such sources. However, under certain circumstances exceptions may be provided to foreign investors in the United States as per taxation on income. No deductions may be taken on a foreign investor’s income from sources within the United States if it is covered by either Section 873 or Section 882(c). Income derived from a United States trade or business is exempt for taxation for foreign individuals but this applies to gross income only which does not apply to Joe T.’s case. On another note, dividends are clearly mentioned as being taxable for foreign persons under Section 871(a)(1) which makes Joe T.’s income liable to taxation. Exceptions to the current rule exist if the source of the income derived from the United States is either interest from a bank or other fiscal institution (under Section 871(i)) or if it is portfolio interest (under Section 871(h)). Joe T. may be provided with some relief, but not a complete exemption, under US Model Treaty

Nestle Singapore Pte Ltd Marketing Essay

Nestle Singapore Pte Ltd Marketing Essay Nestles promising to providing quality products to Singapore people. dates back more than 90 years ago trading MILKMAID condensed milk under the Anglo-Swiss Condensed Milk Company. Over the years it has been available in Singapore for Singaporeans, Nestlà © has won the trust of Singaporeans for being a food manufacturer with the highest safety and quality standards with this products.   Nestlà © started its business and operation in Singapore in 1912 and has since been building on its success, largely as a net result of its operating principles. These seek primarily to:- Offer Singaporeans the highest safety and quality standards in our food and beverage products in Singapore. Nestle Utilized the most new and up-to-date technology and its accumulated science-based expertise in the manufacture of milk products. Nestle fulfill its broad responsibility as a corporate citizen member by participating in community and social projects that contribute to the speedy development of the country. Nestlà © brands are household names in Singapore and very well-known company. These include MILO, NESCAFÉ, MAGGI, NESTLÉ NESVITA OMEGA PLUS ACTICOL, KIT KAT, PURINA, FRISKIES and dozens of other market leaders in their product categories.   Segmentation, Targeting   Positioning of  Nestle. Executive Summary Nestle is a worldwide company of milk products and nutrition, chocolates, beverage, catering  and  many  type  of  confectionary  goods.  It  has  its  millions  of  customers  worldwide. Today  Nestlà © Singapore Limited is strongly positioned to grow through its policy of  constant  innovation  and  renovation,  concentrating  on  its  core competencies and commitment to high quality, with the aim of providing the  best quality food to the people of Singapore. In the report we have brought a  discussion about the marketing segmentation of Nestle, their target  market and positioning strategy in Singapore. The way Nestle identify its different target customers different demands with an efficient way and how it satisfies its consumers by creating greater  facilities by the combination of separate products or marketing mixes is shown in market segmentation of Nestlà ©. In the part of market targeting we have discussed how Nestle ha ve made various segments and decided to spread their whole operation in whole Singapore. In the last part of this we have discussed how Nestle reached to the customers point more Easily and effectively comparing with their competitors in the highly competitive food beverage market of Singapore by making  differentiation of target Users and customers. Nestle is the largest nutrition and foods company in the world, founded and headquartered in Vevey, Switzerland. The journey of Nestle begins when Henri Nestlà © developed the first milk food for early in 1867, and saved the life of a neighbors child. This man makes a food for the infant babies who are unable to take mothers feed can use it as an alternative food. Henri Nestle retired in 1875 but the company was going on a full swing. In the following year the Nestlà © company added condensed milk, so that the firms became direct and fierce rivals. After that the company was merged in 1905 with the another company named Anglo-Swiss Milk company which was founded by two  brothers  named  George  Page  and  Charles  Page.  The  company  reenter significantly during the First World War  though it fall in debt, a banker provide facility and help it to reduce its debt. After the Second World War  , the company eventually increased its offerings beyond its early c ondensed milk and infant formula  products. The 1920s saw Nestlà ©s first expansion into new products, with chocolate the  companys  second  most important  activity. Nestlà ©Ã‚  felt the effects of World War II  immediately. Profits dropped from US$20.1 million in1938 to US$6.1 million in 1939. But at the end of World War II was the starting of a dynamic phase  for Nestlà ©. Growth accelerated and companies were acquired. At present the company operates in 86 countries around the world and employs around 283,000 manpowers. Theoretical  Consideration Marketing  Strategies: The  Strategic  plan  provides  the  companys  overall mission and objective and new hpopes to achieve companys views. Through market segmentation, targeting and positioning the company takes decisions which customers it will provide and how. The company also makes designs a marketing mix made up of  factors under its control product, price, place,  promotion. Strategy of Nestle in Singapore:   Nestlà ©s basic strategy is to cover only the urban area of Singapore. Thats why  they  are  doing  their  activities  in  main  and  metropolitan  cities  of  Singapore. They want to put babies and children healthy and ensure their  sufficient nutrition.  Thats  why  main and large range  of  their  products  are  baby  milk food  products. They also target new age generation to build a strong relationship by  providing various eating products. In the report, we are going to focus of Nestle is to segment, target the  potential customers and to positioning of their profitable products. Their  segmentations, targeting, positioning process are given below. Nestle want to change customers toward their products. Thats why they are offering  new  products  regularly.  They  also  provide  many  social competitions for babies to go their  mindset. In this report we are looking to focus of Nestle Singapore is to segment,  target  the  major  customers  and  to  position  of  their  profitable products. The relevant information is given below:- Market  Segmentation: The marketing concept asks for  understanding customers requirements and satisfying their  requirements and needs better than the others do. But many customers have different needs and it rarely is possible to satisfy all customers by treating them same just like. Market segmentation is the searching of portions of the market that are different from other. Segmentation provides the firm to better satisfy the needs of its potential customers. 1.  Clearer  understanding  of  the  requirements  and  needs  of  selected  customer  groups. 2. More effective positioning in this place. 3. Greater precision in selecting  promotional Transportation vehicles and techniques. Bases for  Segmentation: Users markets can be segmented on the basis of following customer characteristics. 1. Geographic area 2. Demographic area 3. Psychographic area 4. Behavioral area Geographic: Nature: Nestlà © Singapore segmented its market for Nescafe Ice  based on the geographic weather: hot and cold.   Nescafe Ice: A coffee which can be consume with ice. During warm season consumers consume this coffee with normal or cold water with ice cube to  bring freshness in their body. Demographic Age: Nestlà © segmented market for its major products based on the genration. For  the products Cerelac, Lectogen, Koko Krunch, Nido, Nestle divided the market segment for new born baby and  children of different ages. Nido It is  nutritious milk specially makes for children 2 years onwards. It includes 25 minerals and vitamin D which helps childs growth. Cerelac : Nestle also provide cerelac for new aged baby. It contains milk and rice mixture for less than one  years baby. It fulfills babys proper nutrition in foods. Nesquick, Koko Krunch : Both are chocolate milk for babies. Nesquick  and Koko krunch contain childs required growth. Its very sweet and delicious and also contains vitamin protein, mineral. Lactogen : Nestle Singapore brings full cream milk powder in the country. It gives baby required nutrition. Lactogen 1 is for babies whose age less than 6months and lectogen 3 is for babies whose age  is below 1 year. Income : Nestle segmented their market based on customers earnings in an effective way. Lectogen : Nestle usage tk 800 for per 900 gm Lectogen 12 milk powder. They also usage tk 1000 for 900 gm Lectogen 3 milk powder pack. Middle income and low income people are not able to buy these products for their  Ã‚  babies. Occupation :  Nestle  segmented  the  market  based  on  their  users occupation. Nescafe classic : This product is for those who work busy and hard and needs more freshness. Both the male and  female who need more caffeine and this type of needs Nescafe classic is for them. Psychographic: Life  style  and  personality:  Nestle  Singapore  provides  KIT  KAT  these  people who really want to taste and enjoy chocolate. Nescafe 3 in 1 is for exclusively those users and customers who are really busy and do not have more time. They can save their time by taking Nescafe 3 in 1.All the things sugar, milk and coffee remain included. Behavioral Benefits Based on benefits Nestle Singapore segmented their market in an effective way. So they provide Cerelac for those customers who want more  profit from the product. Cerelac includes  a high nutrition for babys whose age below 1 year. Two most important things rice and milk remain included in cerelac. On the other hand, cerelac includes vitamin, mineral and all nutritious elements for babies.   Target Marketing: Market segmentation reveals the firms market opportunities. Then the firmsort  market  targeting  by  evaluating  the  many types  market  segments  and deciding which and how many segments it will targeting.   Nestle evaluated the various market segments on the basis of  segment  size  and  growth,  segments,  structural  attractiveness,  and Nestle objectives and resources and decided to launch their operation all over the Singapore country. Nestle distributes their target market because of having unique requirements and wants.  Nestle Singapore selected their  target market into two market coverage policy: Undifferentiated : Nestlà © has offered several products such as Nescafe 3  in 1Maggi noodles, and Kit Kat to the people of the whole Singapore without differentiating the market segment. Differentiated : Nestle also selects the differentiated marketing. It offers different product for many segments based on different ages, occupation, season and climate of Singapore. Nescafe 3 in 1 : Coffee for people who are busy in life. Koko  Krunch,  Nesquick   :  Chocolate  milk  who  want  to  get  taste  of  real chocolate. Nescafe Ice : Cold coffee for the people in hot and warm weather. Concentrated: Through concentrated marketing, Nestlà © achieves a strong market position because of its greater knowledge of consumer requirement. In theniches  it  serves  and  special  reputation  it  acquires.  Nestlà ©Ã‚  specializes  in  producing baby foods. It offers nutritious milk powder Lectogen 1 for  babies whose age is less than 7 months and lectogen 3 for babies whose is under 12month. It also offers baby nutrition cerelac for baby less than 12 months. Positioning Strategy: By  creating  product,  service,  channel,  people  and  image  differentiation  Nestle arrives the consumer touch point more easily, effectively efficiently in comparing with other competitors in the highly competitive food processing market. Product  Differentiation : Nestle brings a many of  product for target customers.   They provide 25 types of minerals in Nido for children. It also provides Cerelac  and  Lactogen 1  3  for  newly  born  baby  exclusively.   Now  the doctors says these products for babies to their parents for high maximum nutrition  Nescafe  is  a  product  which  contains  4  types  of  categories.  They  offer  Ã‚  Nescafe ice for hot and warm weather, classic for all 3 in 1 for those who are busy in life. They  provide  Maggi  including  Maggi  instant;  Maggi  2  minutes  which Includes and contain various minerals, vitamins and nutritions. Maggi also provide magi healthy soup and Maggi corn soup but charge the same  price. Channel  Differentiation :  Nestle  reach  their  products  to  the  customersthrough  their  experienced  market  salesman  and  transportation.  So  that  their  Ã‚  products. are much easy to  their customers. Image  differentiation Nestlà ©s logo is  totally different from others competitors that are greatly choices by its customers. For that reason customer easily identify them in the  market which is another effective benifits for Nestle. People differentiation Nestle has a large number of manpowers that are highly educated and trained. In Singapore, 400 employees are working in market Company chairman; Peter Brakeck- Letmathe and CEO Paul Bulckeare highly educated, wise and experienced people. They are running this  business successfully for a long time. Service  differentiation Another  advantage  for  this  company  is  better  service for its respective users from its competitors. They provide 247  hot  line  service.  High  quality  checking  is  providing for  its customers. Its marketing dept. and public relation dept. are working for  finding out customers new needs and  response toward their nestle products. Selecting an overall positioning strategy: The full standings of a brand is named the brands value proposition-The full mix of advantages up on which the brand is differentiated and positioned. More for more More for more positioning includes providing the most upscale products or service and charging a higher price to cover the higher  cost. Exactly Nestle is doing that. Nestlà ©s products provide more benefit and for that Nestle charge higher price than other competitors. Nido provide nutrition and charge 250 tk for 400 gm. But Fresh, Marks do not arrange nutrition and charge less than that of Nido. Respectively Nescafe, Maggi noodles contains quality for high price,  rather than competitors. Positioning Statement Baby  Products To  babies  who  are  deprived  of  proper  nutrition,Nido,Cerelac,Lactogen are the nutritious milk Product that give you more nutrition other than any other brand because these includes different types of vitamin, mineral etc. Nescafe To busy people who drink coffee and have little time for taking rest, Nescafe is the coffee that gives you more energy than any other brand  because it has the highest level of  caffeine, Maggi To people, noodles and soup consumer who looks better quality, Maggi noodles and healthy soup that gives you proper nutrition than any other brand because it has the best quality. Their motto for business is GOOD FOOD for GOOD LIFE Conclusion The advent of consumer food products has brought an immense change in the field in the consumers food habit. Nestle has done well to adding its  customers  loyalty  operating  as  a  market  competitors  in  its industry. Nestle  is  one  of  the  largest  food  processing  company. Their products and quality mainly includes on their experience and efficiency.  Nestle provides quality that leads to good business growth and good development.It  has  segmented  the  market  based  on  certain  clustered  preferencesdeploying multi-stage segmentation approach to meet individual requirements of  the customers. Offering brand new products would also close its old products gaps to a great extend promise satisfaction and loyalty. In our report, we try to present the segmentation, target marketing and  positioning  strategy  of  Nestle  and  suggest  some recommendations based on the marketing procedure.   IMC Stratgies PROMOTION Promotion activities perform a major role in re-launching any product. Addition in target market is possible by personal selling. It adds persons in retail stores telling the benefits to important customers about importance of milk in standard  packed form. Awareness performs the most important role. They should taste housewives on many places. Because they are the main servers of such kind of  nutritional diets to  their family members.TV commercials and Bill Boards should be planned to advertise properly. There are many promotional methods like personal sales, advertisements, sales  promotions, public relations etc.  but the method accepted by  Nestlà © for introducing  Nestlà © UHT Milk was advertising, outside printed media for advertising like, hording board, newspaper, posters outdoor etc.  Nestlà ©Ã‚  seeing the  old  customer  of  the  imported brands  and  potentials customers via its advertising promotions. In their advertisement, Nestlà © mostly focus the small kids who are the major  Ã‚  portion of our population and milk and such kinds of  Products  are  main  requirement  of  enhancing ability in  children  that  the  reason  Nestle launched  Nesvita  Milk  product especially  designed  for  younger  children  because addition of calcium diets in  routine diet chart is main  requirement. To remind the consumers about the nestle, Nestlà © also made some special platform for retailers and hold them on t heir shops and as compared to other milk selling companies running in the country Nestle shows always attracting messages to feels customers that always drink milk but only I  real form . RE LAUNCHING After thoroughly analyzing the reasons of presence of large number of  competitors Nestle decided to re-launch it product with different new packing. It was an opportunity for Nestle to control the market in that a way  that it will introduce. its all the discrepancies such as  shortage, inflation based pricings which given opportunity to the competitors to control the market. BELOW THE LINE Below the line includes following  mediums of advertisement. à ¢Ã¢â€š ¬Ã‚ ¢ Direct mail to users   à ¢Ã¢â€š ¬Ã‚ ¢ Outdoor  advertising à ¢Ã¢â€š ¬Ã‚ ¢Through Transit   DIRECT MAIL ADVERTISING It  is  any form  of  advertising  present  directly  to  the  new comers,  this can be  through the mail, fax, online computer services, sales personnels, retailers or  other means rather than through traditional mass  media. Postcards   Nestle issued postcards to their home and office persons in the category of outlets and whole sellers. On different occasion nestle send them different type of post cards to  build long term healthy relationships so that they can contribute in adding the market share of their product . Leaflets/ flyers Nestle has distributes many types of leaflets, which inform information about Nestle Milk products, at different outlets. Folders / brochures Nestle distributes brochures of their product to their users through internet to make them inform of new innovations and products. This helps nestle in adding more customers. OUTDOOR Nestle expenses a big share of  their advertisement budget on the outdoor  advertisement in Singapore, which includes   à ¢Ã¢â€š ¬Ã‚ ¢Painted Billboards at different places à ¢Ã¢â€š ¬Ã‚ ¢MMT in various locations à ¢Ã¢â€š ¬Ã‚ ¢Vinyl Sheets located in public places à ¢Ã¢â€š ¬Ã‚ ¢Perform Rotary Plan Here is an example of their billboards and rotary plan Nestle has hanged more than 500 billboards across the roadside. They have put on different themes of them, which are presenting different situations in which people  are  using  real  water.  According  to  the  NESTLE they  perform heavy outdoor advertisement to aware people about the availability of their product because it is a product for which people never pre-determined plan to purchase it so to encourage them for the purchase of Nestle Milk Products they have to place billboards.  Beside  this  they rotate  the  posters  of  their  billboards  after  few months the reason for this is that people not interest in those themes when they see it for a longer time so when they exchange them and place the new different one that create the interest among the  people. TRANSIT ADVERTISING Transit advertising is a category of public places out of home media that includes bus and taxicab  advertising  as  well  as  posters  on  transit  places, Bus  terminals,  and Display at airports .Types of  transit advertising à ¢Ã¢â€š ¬Ã‚ ¢Inside cards in public transports à ¢Ã¢â€š ¬Ã‚ ¢Outside posters on Vehicles à ¢Ã¢â€š ¬Ã‚ ¢Terminal  posters at various locations à ¢Ã¢â€š ¬Ã‚ ¢Taxi / bus walls. Nestle 2010 Creating affordable access to protein [online] Available from: http://www.nestle.com/CSV/CSVinAction/SlideShows/essentialprotein/essentialprotein.htm Nestle 2010 Press Release [online] Available from: http://www.nestle.com/MediaCenter/PressReleases/AllPressReleases/NovartisMedicalNutrit http://www.nestle.com/Resource.axd?Id=602C42FE-04D6-4669-BEE1-1027492FE5E8 http://www.nestle.com/AllAbout/AtGlance/Introduction/Introduction.htm Vanhuele, M., Dreze, X., (2002). Measuring the Price Knowledge Shoppers Bring to the Store.Journal of Marketing. 66 (dhs), 72. Peter, J. P., Donnelly, J. H (2004).Marketing Management: Knowledge and Skills. 7th ed. China: McGraw Hill Book Co. 145. http://business.timesonline.co.uk/tol/business/movers_and_shakers/article6639144.ece?token=nulloffset=12page=2

Portrayals of John Anderton Essay -- Minority Report Movies Entertainm

Portrayals of John Anderton Imagine a world in which the thought of murder is a thing of the past; a world that has successfully abolished the system of jails and fines with the aid of gifted individuals that can predict the future (Dick 72). Such a crime free world exists in Philip K. Dick’s famous short story, The Minority Report. Using the adaptation made by screenwriters, Scott Frank and Jon Cohen, DreamWorks was able to release the film version of Dick’s short story in 2002. Furthermore, this futuristic age film was directed by the famous director, Stephen Spielberg. The main focus of the short story and film surrounds the lead character John Anderton and his efforts to understand the minority report. In comparing the portrayal of John Anderton’s physical characteristics and the conspiracy surrounding him in the short story and film, one can clearly state that the character of John Anderton has been well adapted onto the big screen, even far more developed, than in the short story. The plot of the short story takes place in the future, in which three gifted individuals known as â€Å"precogs† or â€Å"precognitives† can view the future and prevent an act of murder from taking place. The precogs’ prediction allows a specially trained group of agents from the Precrime unit, a policing organization, to apprehend the future criminal, effectively stopping the criminal act (Landrith). In the short story the founder and the commissioner of the Precrime unit, John Anderton, experiences the other end of the spectrum as a criminal when he is suddenly accused of a future murder. He is allegedly going to kill an individual by the name of Leopold Kaplan, the General of the Army of the Federated Westbloc Alliance, an aboli... ...of John Anderton is well portrayed in Dick’s short story and in the 2002 movie version, the character seems to be far more developed in the movie than in the short story. Through his physical characteristics and the conspiracy that surrounds the character, the movie was able to bring forth a character that is appealing to the audience and engaging to watch on the big screens. In this writers’ opinion, Spielberg, Frank and Cohen made the right choice to portray John Anderton in such a heroic manner. Works Cited Dick, Philip. The Minority Report and Other Classic Stories by Philip K. Dick. New York, NY: Citadel Press Book, 1987: 71-102. Landrith, James. â€Å"The Minority Report: In Print and On Screen†. American Military University HM 214, Science Fiction and Fantasy. 12 April 2004. 24 Oct. 2004. .

Walking Alone – Original Writing

Dew clings to the harsh pale grass. The cool droplets of water stick to my bare legs as I brush past, silently, stealthily. Where am I going? It'll come back to me in a moment. I'll just follow my instinct. Right, if I'm automatically taking this direction to Wherever, then this is the right way. Wearing my jacket was a good idea. I had to rummage to find it. I can't remember the last time I wore it. I can't even remember when I was last out of town for a weekend. That would be nice; a weekend out with a few friends- not that I'd ask. They'd probably be busy anyway. Ok, I cannot get distracted. I shall walk on. Left, right, left, right. I'm starting to enjoy this monotony. Yes, this is rather pleasant, rather agreeable. I look around for some sort of landmark, or something to help me recognise where I am. I won't admit to being lost because that would call into the question of my destination, which, to be honest, is still unbeknownst to me. I'll just meander along this way. God, I'm knackered, I could use a chocolate bar. Yes, a chocolate bar is what I need, along with a nice drink. But not until I get there, I must keep on going. Oh, a house. It's a tall looming house, with ivy crawling over it, its brambles resembling long green tendrils, or fingers, curling crispy and brown at the tips. What's that scuttling across the front porch? A grubby, greasy blur darts past. I lean forward as if to grab it, but it's gone before I'm even close. I force myself upwards, and see a door in front of me. The faded red paint is flaking. I reach my hand towards it and absentmindedly begin to peel it back. I wonder why I've never seen this house before. I wonder why I haven't seen any of this area before whatsoever. A chill overcomes me, engulfing me in a stuttering shudder. It's cold, and late. It must be gone five in the morning by now. Oh well. A bleak throng of clouds tumble over the night's sky, devouring any lingering traces of warmth. I pull my jacket tighter around me and shiver again, glancing around, praying, pleading, for some form of refuge. The house is not an option, it's someone's home. I can't break in. Not now, anyway. I trudge towards a large wooden gate. I thwack it open, shocking myself as I do so. An ear-piercing screech of pain comes from the gate, like a toddler protesting against eating the remnants of her cereal. I guess my thwacking skills aren't quite up to par, the gate's stuck. What now? Onwards again? Alright, I'll stomp my feel around a bit to restore some warmth to my pathetic shell of a body. That's better, slightly. Argh, my eyes! Some plonker has his headlights on full and he's facing me head-on. Perhaps I should step out the way. Oh, he's slowing down. My rescuer, maybe? That would be nice†¦ What the hell do you think you were doing, standing in the middle of the road at this ungodly hour? † â€Å"I see spots†¦. † I whimper. The man's face is weathered and tired. It reminds me of Father Christmas, now he's a lovely bloke. A dreamy smile is wafting onto my face. The man looks at me as if I'm deranged and creepy, and then accelerates off into the night. I'm shivering. I am literally shivering. I desperately need shelter before I get pneumonia. That house. That old, ruinous house. I turn around, stumbling over a rock. There it is, standing tall and imposing, yet strangely familiar. Whoever owns it has made a hapless attempt at remodelling it, adding a modern extension and painting the wall. Well, some of it at least. The path has deep, cavernous cracks and so I have to be careful not to cut my bare feet on the fragments. A desolate flowerbox hangs by a window, the flowers long dead. I examine it closer, noting the what-used-to-be-dark-green-but-is-now-discoloured-pale-turquoise crusty paint on the criss-crossed wood. Again, I feel a faint wave of familiarity- like an echo from the past. With a shudder I glance around fleetingly for a side entrance. A swing. An old, plastic-y swing, with faded yellow rope, neglected and left to rot in the grass for the next millennia. A child's laughter, my laughter. A hot summer morning: we were having a barbeque. I swung on this swing. I lived in this house. The memories come flooding, hitting me with a wave of nausea. I look up at the house, my house, my poor, poor house. Mutilated, derelict, left piteously to ruin. It's ugly, horrific. My once beautiful house is looking like a dump. This grass was once green, and this porch was once magnificently up kept. Memories. I now know why I didn't recognise it at first. All those memories, those awful memories, blocked out for all these years. I clutch my head and keel over, onto the callous ground. There is an immense pressure on my head. Bottled up for all these years, it's finally unleashed on me again. I convulse and vomit, thus further disfiguring the house. Another sharp burst of pain in my side. I'm in agony, reliving the past. I'm dying. I'm dying at the place of my birth; whoever came up with the Circle of Life must be smug. I convulse one more time and pass out, my head in a fug of trapped memories, waiting to be recollected.

General Overview of Gats

1. General overview of GATS The General Agreement on Trade in Services (GATS) is the first and only set of multilateral rules covering international trade in services. The definition of services trade under the GATS is four-pronged, depending on the territorial presence of the supplier and the consumer at the time of the transaction. The GATS covers services supplied a. Cross border trade: from the territory of one Member into the territory of any other Member. . Consumption abroad: in the territory of one Member to the service consumer of any other Member. c. Commercial presence: by a service supplier of one Member, through commercial presence, in the territory of any other Member. d. Presence of natural persons: by a service supplier of one Member, through the presence of natural persons of a Member in the territory of any other Member. 2. Proposed benefits of GATS There are six benefits of GATS, they are 1.Economic performance, An efficient services infrastructure is a preconditio n for economic success, many governments rely on an open and transparent environment for the provision of services. 2. Development, World-class enterprises in developing countries have a greater advantage, and better do business. Developing countries also have able to build on foreign investment and expertise 3. Consumer savings, Globalization of trade in services allows consumers a wider choice of lower prices, better quality goods and services 4.Faster innovation, The exchanges between the countries, information can promote technology innovation faster. 5. Greater transparency and predictability, Legally binding guarantee, allows companies in the international trade and investment in a stable condition. 6. Technology transfer, encourage foreign direct investment (FDI) usually can bring new skills and techniques. 3. Major criticisms of GATSMany civic groups said that most of the current economic restructuring under the WTO-OMC system is in the interest of big business, and not in t he interest of the public. They are concerned that further deregulation of the service sector will lead to a widening of the gap between rich and poor, to further environmental deterioration, and human cost is low in poor areas. 4. My opinion on GATS Overall, GATS met with some difficulties in the actual operation, and has created the problem of some criticism for people, but the trade agreements made n indelible contribution to the development of international trade in the world. As long as the various countries, the company is in the future economic and trade constantly looking for better solutions to improve the existing mechanism, the world economy is definitely better services under the framework of GATS rapid development. http://www. wto. org/english/tratop_e/serv_e/cbt_course_e/intro1_e. htm http://www. wto. org/english/tratop_e/serv_e/gats_factfiction3_e. htm http://www. twnside. org. sg

Mohandas Gandhi recognized as one of the greatest leaders and thinkers of the 20th Century essays

Mohandas Gandhi recognized as one of the greatest leaders and thinkers of the 20th Century essays Mohandas Gandhi, born to a merchant cast in India, defied his family and caste beliefs by studying law in England. This experience broadened his view of the British Empire. He found that he was often accepted there as an equal. After he finished his studies in England he returned to India, but was not terribly successful. Eventually he was hired by a company in 1893 to represent their interests in the British colony of Natal in Africa. He was the first "colored lawyer allowed to practice in Natal and did well. However, he discovered that Indians in Natal were harshly discriminated against. He believed that as a British subject he should be treated as the equal to the Englishmen in Natal and organized the Natal Indian Congress to work for Indian rights. However, he remained loyal to the British, intending to change their policies. He helped organize ambulance services during the Boer War and also helped against a Zulu In 1906, however, when no changes had occurred, he developed the philosophy of civil disobedience, based on writings of Thoreau, Tolstoy and Jesus Christ. He refused to comply with discriminatory laws, which put him Finally in 1914 the government made some concessions including the recognition of Indian marriages and dropping the poll tax for Indian In India he began working for "swaraj," or home rule for India. He worked hard to unite Hindus and Muslims, traditional opponents, to work for this goal. In 1920, arguing that dependence on English goods had undermined Indian self-sufficiency and economy, he urged all to spin their own yarn and weave their own cloth rather than buy British cloth. This led to his first imprisonment in India. In 1930, to protest a salt tax, he led a 200- mile march to the sea and taught the people to gather and refine the law. Once again he was imprisoned. Through this process he saw h ...

Analysis of a work of art with a contemporary advertisement Essay

Analysis of a work of art with a contemporary advertisement - Essay Example Initially, these pieces had been applied to communicate on the ethical values or offer a reflection required within the society. Art has been evolved to represent ideology based on selling an idea to a market. This provision has been included in advertising with the created pieces holding powerful visual messages to the consumer. Art styles are applied in advertising, in the contemporary society, to highlight the message under consideration to give a piece meaning. With advertising, the key method applied to sell brand identity, and product description, art has emerged as a powerful communication tool within the contemporary society. An added provision within the art has been the application of advanced mediums to strengthen the image quality and buffer message reliance. The modern technology has produced advanced paints and mediums to be included in advertising that relate to the artistic style that had been developed. Pop art has been adversely used in advertising since the inventi on in Britain in the year 1955. Pop art was a movement of art that found the origin in Britain in the 1950s and the trend spread to the US who modifies the definition of style, to fit the pieces that had been established (Gibbons 53). Pop artists challenged the principal conception of the known artistic movements to present ideologies that would popularize a piece. The style incorporated existing forms and to those created in the artist’s mind to give the shape of the layout. The style developed on the movement known as abstract expressionism to explore the provision issued by the artist. The style is characterized with the provision that is accorded in utilizing a combination of shapes and images with found material incorporated within a piece. This provision has linked the movement to Dadaism utilizing highly expressive images. The style behind the creation of a pop artwork involves the application of famous images

Why does the EU rely so much on policy networks to make its political Essay

Why does the EU rely so much on policy networks to make its political system function - Essay Example Policy changes have taken place only with the consent of the group. Interest groups have always favored state bureaucracies maintaining stable relationships with the groups. Hence policy networks have helped the policy makers fulfill their procedural ambitions and obtain a ‘negotiated order’ For this reasons even after decades of formulation, these policies for the functioning of political system continue to exist (Mazey & Richardson, 2001).The paper intends to trace out the possible reasons behind EU’s everlasting reliance on policy networks for managing the political system thereby addressing the background and importance of these policy networks. The European Union EU operating for 50 years possesses a unique background. Under the co-decision procedure the Council consisting of all member states works with the European Parliament for budget formulation and other decisions. Overall, the decision making body contains EU Council, Parliament and the European Commis sion. The legislations for EU comprises of Primary legislation influencing daily lives of member countries’ citizens and Secondary legislation containing directives, regulations and also certain recommendations. The decision based upon majority votes, can be simple or qualified, depending entirely on the addressed issue (Mazey & Richardson, 2001). It appears that the structure of the EU displaying behavioral traits and functioning is very different from the regular or traditional ones found in most other organizations (How does the EU work, 2008). State bureaucrats display efficiency in framing policies under the scope of their limited capacities and available information. The users who are served by these bureaucrats extend a high degree of external support to the political system on obtaining their desired benefits. Thus favoritism and institutional factors act behind decision making (Mazey & Richardson, 2001). Evolvement of European Political System: Horizontal and Vertica l Over the years the European Union has developed a well governed and stable political system. An efficient government operates within the state with concentration of power at the center. Member countries like France, Britain and Sweden are known to possess an ideal political system. Decentralization has been the key to governance. It has always witnessed sharing of political power among large number of actors (Buxbaum, 1996, pp. 14-16). Policies framed under EU governance are concerned with regulation of markets. This has been noticed for environmental and social policies of EU which helps in preventing market failures. The budgetary policies have dealt with compensating potential losers who lose out in market integration. The adoption of a single currency has been aimed towards regulating markets. It has attempted creation and regulation of a single market. The Maastricht Treaty of 1993 has attempted to bring about economic and political union. Viewed form a vertical dimension EU can be termed as a regulatory state. From horizontal perspective it has acted as a hyper consensus government (Buxbaum, 1996, p. 16). The total policy making process has been divided between the governmental head in the European Council and Commission resulting in efficient allocation of power among the EU institutions. Political leadership has been rotational among the member countries. Such a governance framework has led to rising power of the European parliament. Under this multilevel EU framework, networks have helped to improve regulations in the areas of energy, transport and telecommunications. Background for policy networks